Digital Technologies - Generic Research

Evaluate digital technologies used in the marketing of film in the UK in relation to marketing and exchange in the UK. Consider how audiences use and consume film via digital technology.

Synergy is using one product to sell another which helps promotes other products. An example is Disney, they have lots of big films and they sell products such as soft toys and other merchandise. Recently Star Wars has been the biggest Disney film and they sell lunch boxes,toys and water bottles. Disney have their own stores where they sell them.

Disney have lots of films coming out from 2015-2017 and most of the big most awaited films such as Finding Dory have been promoted using different platforms. Ellen De Generes is a huge TV presenter in America and she was the first to promote Finding Dory as she is the main character in it and has a huge following.

A more unique film that uses synergy is Submarine, it started as a book and then became a film and the soundtrack to the film is by Alex Turner who is a big name in indie music. 

Lots of films use the internet, specifically social media, to promote their films as millions of people use different sites daily so if they promote enough will gain attention. A film such as Suicide Squad will have a page on every social media as it is a film that teenagers will want to see but also middle aged adults. Stereotypically middle aged adults will use Facebook and maybe Instagram and teenagers and young adults are more likely to use Instagram and Twitter. Films will have different social media platforms depending on who their target audience is. Films that are expected to be big will be on the front cover of Empire magazine which is a huge magazine in the film industry. This is how they promote using different platforms.